While the other four are ongoing, your logo is something that should be done once and then left alone. You cannot build a brand with a constantly changing logo.

Link building creates a trickle of direct traffic and causes your site to climb in the search engine ranking, which drives more traffic. Videos either directly on your site or on Youtube also act as a traffic magnet.

Testimonials are important to show potential customers that others have had a positive experience with your business. Lastly, social media interaction on sites like Twitter and Facebook give you access to potential customers, who are not actively searching for a business like yours yet.

Gigbucks service providers can be used to provide all five services. Here’s two tips to get the most from posting a micro job on Gigbucks. Check the score of the service providers, and always give clear instructions in your job listings. Click here for more info about brand building.

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Mobile Nuances

There are subtle nuances to the mobile experience. First and foremost, many mobile devices have two different displays. If it’s tilted to its side, the page adjusts. A site needs to account for this, as the feature is especially prominent with Apple’s devices, which take up a significant chunk of the mobile industry.

Mobile devices also have less screen space. Large pictures are not worth the hassle. Do not force them to load onto a mobile viewer. Instead, make any large picture an independent image that they can click on if they so desire. While this can make a mobile site look a little bland, it’s a far better strategy than skewing the viewer’s ability to see the site. For aesthetics, use textures and small images. A big image on a mobile landing page deserves nothing less than to be publicly mocked.

Remember that mobile devices will typically have less computing power available to them. Stay away from animated gifs. Scrap any landing page with multiple videos. Eliminate Flash-based advertising. Consider removing any text shadows, but these look really nice, so they might be worth holding on to.

Wrapping It Up

Finally, remember that every site needs to be tested on numerous devices. Call friends, ask strangers in internet chat rooms or go pretend to be interested in phones in an AT&T showroom. Do whatever it takes. There are hundreds of popular phones out, and at least seven phones are usually being used by the majority. The trends change every few months, so a mobile site is going to need a little bit of regular maintenance. Once everything’s been tested, let the site run. Be sure to watch analytic information carefully for the first few weeks. Once the conversion rates have stabilized for mobile views, start making standard adjustments and see how far the site can go. Learn more about creating a mobile landing page.

Panda and Penguin 101

Panda and Penguin represent Google’s ever changing indexing and ranking algorithms, and they are the sources of many headaches for webmasters. Google has stated that their goal has always been to reward high quality web sites with high search result rankings, it is just that they are now finally starting to be able to enforce their own rules. With Panda and Penguin, Google is attempting to ensure that websites are of unique, relevant, high quality content.

The last year brought some of the largest changes to the way that Google ranks websites. They have stopped rewarding websites that have keyword spamming, poorly written content, high bounce rates, underhanded redirects and use link farms for backlinking. Instead, they are rewaarding sites that have high quality, well written content that is promoted through social media.

Say goodbye to keyword stuffing

As mentioned, keyword stuffing from several years ago is now a way to see your website’s search engine ranking drop. In addition to posting hundreds of keywords in small text at the bottom of web pages, people have also used forms, drop down menus and the “hidden” tag to hide keywords from visitors while still having them show up for search engines. With the latest Google updates, these methods not only don’t work, they can count against a website. While using keyword content is still a good search engine optimization method, keywords need to be used naturally and sparingly and not over optimized. Read more about Panda and Penguin’s impact on SEO.

Die Malediven- Ganzjähriges Traumwetter

Meistens müssen uns die Meteorologen jedoch enttäuschen. Aus dem Traum von weißer Weihnacht wird in der Regel nur ein nasskaltes Trauerspiel.
Kein Wunder also, dass sich so mancher dem Schmuddelwetter der Heimat entziehen und eine Auszeit auf einer Inselgruppe im Indischen Ozean namens Malediven gönnen will.
Dort hat man mit Sicherheit noch nichts von einer “Eiszeit” gehört. Dort redet man gewöhnlich nur von einer Trocken- und einer Regenzeit.
Sonnenanbeter werden das ganze Jahr über mit tropischen Durchschnittstemperaturen von 29° C und sonne Satt verwöhnt.
Stürmische Tage und ungemütliche Regenschauer bilden hier die Ausnahme.

Weihnachten und Neujahr feiern im Paradies

Schnell lässt sich also nachvollziehen, warum Urlauber und Touristen immer wieder vom “Paradies auf Erden” sprechen, wenn sie an ihre Maledivenreise zurückdenken. Wie keine zweite Insel(gruppe) verkörpern die Malediven eine Kombination aus Ruhe und Erholung; Sightseeing in der Hauptstadt sowie Abenteuerurlaub am und im Indischen Ozean. Es ist oftmals nicht nur die Flucht aus der grauen Heimat, es ist ein Abstecher in eine ganz andere Welt.
Diesen Trend hat man auf den Malediven längst erkannt. Seit den 70er Jahren ist man bestens auf den immer größer werdenden Touristenansturm- neben der Fischerei die Einnahmequelle des Landes schlechthin- vorbereitet.
Spannende Tauchsafaris, großzügige Shoppingangebote in der Hauptstadt des Inselstaates sowie zahlreichen Wassersportangebote sollen Touristen den Aufenthalt auf den Malediven so angenehm wie möglich machen. Das Highlight zum Jahresende sind aber die vielen exotischen Weihnachts- und Neujahrsfeste, die überall auf der Insel begangen werden. Unter Palmen bei 30° C Weihnachten zu feiern, geschweige denn mit einem bunten Feuerwerk am Strand das neue Jahr zu begrüßen ist für Urlauber das Erlebnis schlechthin. Vor allem, wenn man bedenkt, dass die Malediven islamisch geprägt sind und dem Weihnachtsfest im Islam keine große Bedeutung zukommt.

Die Trockenzeit: Perfekte Wassersportsaison

Beste Voraussetzungen zur Jahreswende die Malediven zu besuchen sind aber nicht nur die exotisch angehauchten Weihnachts- und Silvesterfeiern, sondern die in diese Zeit fallende Trockenzeit.
Wenn von November bis Ende März klares, warmes Wasser, ein strahlend blauer Himmel und so gut wie keine Regentage (max. 2 in einem Monat) die Trockenzeit ankündigen, bieten sich den Touristen spektakuläre Freizeitmöglichkeiten. Wie wäre es zum Beispiel damit mal abzutauchen, um Mantas oder Walhaie zu sehen? Die Sichtweiten unter Wasser könnten in der Trockenzeit nicht besser sein.
Ideale Bedingungen bietet die Trockenzeit mit ihrer geringen Luftfeuchtigkeit auch Wassersportlern aller Art.

Klimawandel auf den Malediven

Zwar ist der Klimawandel auch an den Malediven nicht spurlos vorübergegangen. Aber den Touristen spielt das ja eigentlich nur in die Hände, wenn sich die Trockenzeiten seit den letzten Jahren immer länger ausdehnen und nicht mehr hundertprozentig verlässlich von einer Trockenperiode von November bis März) und einer Regenperiode von April bis Oktober) gesprochen werden kann.
Ohnehin: Trotz maximal 5 Tage Regenwetter im Monat in der Regenzeit. Für die meisten bleiben die Malediven das “Paradies auf Erden”

Western companies are already thoroughly familiar with Google’s popular AdWords, but have never heard of Baidu. Below are seven vital tips for using Baidu to your advantage as well as the how to navigate through the most common concerns when embarking on this uncharted territory.

Content Localization

China’s market is every bit as competitive as the American market if not more. Because of this, consumers in China are already familiar with companies who know how to market to them quite efficiently. This means that when looking to operate at the bare minimum, you will want to be sure that all of you content is of course in Chinese. However, there is a great deal more than merely communicating in their language.

The localization process is considerably more than translating your words into Mandarin. Both the marketing campaign as well as the business strategies that you are following must be re-evaluated from beginning to end. If you are planning to enter the Chinese market, your business will then need to be adequately aligned with the Chinese culture to include products that fill a need in the Chinese market.

As for Pay Per Click campaigns in particular, competitor and keyword research should be thoroughly conducted instead of relying on translations and interpretations that have been developed specifically for native English speakers.

Accessible Support in Real-Time

You have likely spent some time perusing various Chinese websites already. In doing so, you may have recognized the abundance of live support chat boxes that these websites tend to have. Consumers in China are accustomed to being able to speak to a person immediately if not incredibly soon. The most common ways that this need has been met is through the use of phone, QQ messenger and chat box.

Internet patrons in China prefer to use a form of real-time instant message or chat in order to receive an immediate answer to a question or further information as well as being able to connect with another person regarding the potential product or service. Once real-time support is added to your campaign, you can expect a drastic change for the better in conversions rather fast. For an e-commerce site in today’s market, real-time support via chat is imperative when marketing to the Chinese consumer. In fact, even American e-commerce sites are beginning to recognize the benefits of this feature, particularly for hosting sites. Click here for more info about how Baidu works.

You might have thought that using a writer to do these tasks would be too high. That is a misconception. Site owners can go to GigBucks and hire freelance writers at cheap rates. The prices range from $5 to $50. With this in mind, you can easily afford to employ great content on your site. By using a freelance writer, can turn online lookers into online buyers. A clear well thought out article, which delivers your vision, can be handled. Get started today by selecting a writer. Learn more info on outsourcing.